Digital Marketing Summit Portland

March 14, 2019 9:00 AM-11:30 AM

Hi-Lo Hotel: 320 SE Stark St, Portland, OR 97204

Digital video accounts for 25% of the average person’s daily video viewing, but only commands 13% of an advertiser’s video spending.  Many marketers are not adjusting their budget distribution accordingly and are missing a valuable opportunity.  

Join Adtaxi and Google to discuss how to implement a video strategy that meets market demands while providing relevant messaging along the consumer journey.

We will cover:

  • The role of video and its various forms in your overall marketing strategy
  • How to effectively meet consumers at their point in the journey
  • Ways to incorporate personalization in the “Age of Assistance” when consumers expect a customized brand experience at every interaction
  • Video optimization strategies and leveraging an omnichannel approach

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