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Case Study

Quantum Optimization Secures Candidate Reelection

 

Despite being the incumbent, a congressional candidate faced a challenging road to re-election. After assessing the political climate, he decided he needed to revamp his digital advertising strategy to appeal to a wider base across interests, ages, and backgrounds.  By implementing a dynamic, cross-channel approach with a heavy focus on reaching voters on social media and Connected TV, the candidate was successful in his reelection with 61.2% of the vote.

 

Fill out the form to learn how leveraging the most receptive key audiences helped maximize people power alongside digital power to impact all areas of the campaign.

 

 

 

 

 

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