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Whitepaper

Digital Video & The Rise of Connected TV

 

Digital video is an effective way to find and engage your audience, but just being there isn't enough. Strategically utilizing the right channels and targets can help propel your brand and expand your reach.  Currently, video accounts for 25% of the average person’s daily video viewing, but only commands 13% of an advertiser’s video spending, providing ample opportunity to drive significant incremental reach.

Download this whitepaper to learn:

  • Why video is a good investment to increase awareness and customer base
  • How video ads vary from other digital platforms
  • Ways to define and target the right audience
  • How to measure success with cross-device tracking and view through attribution

 

 

 

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