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Top Consumer Trends That Dictate Digital Ad Spend


When evaluating ad spend, marketers are careful to choose the right channels with the most impact. To learn more about how confidence in the economy affects advertising spend, we conducted a survey with marketing professionals to understand how they are making calculated decisions in order to get the most return on their investment. With traditional advertising channels becoming more expensive and reaching an ever-declining audience, navigating the shift to digital expands opportunities to grow audiences and increase revenue.

Download the white paper to learn:

  • Where marketers see the most ROI for their ad dollars and how they are planning accordingly
  • How consumer trends dictate which digital platforms receive marketers’ ad dollars
  • Ways economic uncertainty influences marketing strategies
  • Steps to get the most out of your advertising budget




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