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Mapping the Journey of the Digital Traveler


The travel industry is now almost solely digital, allowing people to plan their own trips from start to finish entirely online. As a marketer, it’s important to understand the traveler’s behavior and capitalize on getting in front of them early and often to leave a lasting impression.

We discuss:

  • How the increase in ad spend for travel and tourism has changed the market
  • The influence of nontraditional travel options on the industry
  • Ways weather and last minute travel promotions should be considered in your approach
  • Tips for leveraging first-party data to identify and target your audience
  • Creating an effective dynamic strategy across platforms in a highly competitive space




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