With 2.4 billion users on Facebook and 1 billion users on Instagram, including social media in your marketing to reach this massive audience is a given. However keeping up with how users interact with the platforms, the techniques available on each and what feels like constant changes in strategy can feel overwhelming.
Download the webinar to learn:
- Recent changes and updates to Facebook and Instagram and how they impact your strategy
- How to identify campaign goals that address your biggest challenges and assign KPIs that match the consumer's journey
- Ways to connect offline attribution to social media engagement
- Ways to implement strategies that work and avoid common missteps
- Projected evolution of the platforms