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Snapchat: A Marketing Machine for Auto Dealers

Hosted by Joel Sesco | Adtaxi National Director of Automotive and Shane Dwyer | Snapchat Business Solutions Manager

Mobile devices heavily influence auto shoppers, particularly for younger buyers. To reach this audience, Snapchat has become a powerful channel for an authentic impact. With unique creative units and audience targeting, as well as measurement options specifically designed for the automotive industry, Snapchat has evolved from a branding tool to a conversion-based marketing machine.

In this webinar we'll cover:

  • The evolution of automotive shopping habits and how it influences the buying cycle
  • Snapchat's dynamic audience, how they engage and what this means for dealers
  • How to execute a successful Snapchat ad campaign based on dealership objectives 
  • Measuring results and applying insights
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