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How to Measure and Improve ROAS


Your marketing efforts are an investment of your time and money with the goal of increasing branding and sales.  Since determining where to allocate your budget is based on the effectiveness of your campaigns, have you ever taken the time to evaluate your ROAS, or return on ad spend?  Or better yet, do you even know where to start?

In this webinar we will discuss :

  • ROAS as compared to ROI and what that means for business
  • Identifying what to track and how this aligns with your sales goals
  • Connecting your ad spend to offline attribution
  • Calculating ROAS with real life marketing scenarios 





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