Webinar: How to Measure and Improve ROAS

April 11th at 3pm EST

Your marketing efforts are an investment of your time and money with the goal of increasing branding and sales.  Since determining where to allocate your budget is based on the effectiveness of your campaigns, have you ever taken the time to evaluate your ROAS, or return on ad spend?  Or better yet, do you even know where to start?

We will dive into:

  • Identifying what to track and how this aligns with your sales goals
  • How to factor in multiple campaign touchpoints when calculating ROAS
  • Connecting your ad spend to offline attribution
  • Using ROAS data to manage future marketing budgets

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