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How to Baseline Your Year Using Google Analytics


Google Analytics has an abundance of data you can apply to your overall marketing strategy but sometimes it’s difficult to know where to start.  We can help you gain valuable information to optimize your campaigns based on data you already have available.

In this webinar we will help you:

  • Identify user profiles and behaviors on your site as well as how to leverage that data
  • Learn how to benchmark current site traffic patterns including how users are getting to your site and what campaigns are driving the most value for your business
  • Understand how to set up goals, track performance and translate that information into campaign optimization strategies





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