The majority of marketers can't attribute value to distinct channels or touchpoints in the consumer journey. As a result, they can't communicate to management that they're effectively using budget to maximize revenue potential.
In this webinar, we'll discuss how to:
- Ensure your website and campaigns are set up for proper attribution and measurement
- Identify/prove the value of top-of-funnel campaigns that feed low-funnel conversions
- Master various attribution models and implement the best one for your business
- Understand and communicate full-funnel attribution to management
- Optimize your budgets accordingly and justify budget increases