Webrooming & Showrooming: Trends in Consumer Shopping

As consumer shopping patterns continue to change, retailers must meet buyers across platforms throughout the journey. With shoppers researching products both online and in-store before making a purchase, messaging must be consistent.  By implementing an omnichannel strategy and embracing both webrooming and showrooming, retailers can improve the customer experience and build brand loyalty.

In this webinar you will learn: 

• How to apply both webrooming and showrooming to your digital strategy
• Ways to apply an omnichannel approach across platforms to meet consumers throughout the path-to-purchase
• How to personalize the shopping experience to attract and maintain buyers
• Tips to leverage consumer data to improve your messaging