Webinar: Connected TV

Connected TV allows companies to stay in front of consumers who have cancelled their traditional television subscription and enables advertisers to implement a “video everywhere” strategy, reaching customers wherever they choose to consume video content.

After watching this recording, you'll walk away with a deeper understanding of:

  • Trends around cord-cutters and the buying power of groups that index highly
  • CTV and new Youtube capabilities
  • How video can span the full funnel
  • Key benefits/differences from traditional broadcast TV
  • The best way to report on an omnichannel video strategy

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