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The Dos and Don'ts of Paid Search


Shoppers have largely been conditioned to have the same initial reaction when looking for a product or information: search the web.  Within seconds, users can find what they are looking for with the help of a search bar.  While most marketers know SEM (Search Engine Marketing) is a vital component of their marketing strategy, the process can feel a bit overwhelming.


We‘ve simplified the basics to help you get on the right track.  Download our Search Marketing infographic to get started.






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