Shoppers have largely been conditioned to have the same initial reaction when looking for a product or information: search the web. Within seconds, users can find what they are looking for with the help of a search bar. While most marketers know SEM (Search Engine Marketing) is a vital component of their marketing strategy, the process can feel a bit overwhelming.
We‘ve simplified the basics to help you get on the right track. Download our Search Marketing infographic to get started.