Infographic: Political Marketing, Digital Power

In a politically charged world, voters are researching and interacting with candidates long before they get to the polls.  Consequently, candidates are positioned for record spending in the upcoming elections to promote their platforms.  Digital marketing strategies leading to election day must be precise and calculated in order to influence voters and maximize turnout.  Campaign planning and execution is a fluid process, adjusting to engage voters across platforms at every step of the journey.  

Download the infographic to better understand how to position your messaging across platforms and drive voter turnout at the polls.

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