Are Your Digital Ads Really Working?

HAVE YOU ASKED YOURSELF THIS QUESTION? YOU MAY NOT TAKE MUCH SOLACE IN THIS, BUT YOU'RE NOT ALONE. THE GOOD NEWS: IT'S RELATIVELY EASY TO FIND OUT...AT A VERY GRANULAR LEVEL.

Let’s review the typical metrics used to measure campaign performance, along with their associated strengths and gaps. These definitions and examples can be applied to most of the major digital platforms of Search, Social, Display, and Email.

In this guide, you will learn how to: 

• Break down the elements of tracking a campaign
• Gain insights into the metrics that matter the most for your business
• Use insights to drive performance for your campaigns